Scientists have noticed that patients may experience improvements just from thinking they’ve had medicine, even if that medicine is fake. But why does the placebo effect work, and why do some researchers believe it’s growing stronger?

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How the human brain works

September 12, 2012Written by sola rey

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An animated tour around the human brain

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How it feels to have a stroke

August 6, 2012Written by sola rey

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Neuroanatomist Jill Bolte Taylor had an opportunity few brain scientists would wish for: One morning, she realized she was having a massive stroke. As it happened — as she felt her brain functions slip away one by one, speech, movement, understanding — she studied and remembered every moment. This is a powerful story about how […]

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You wouldn’t believe it if you looked on the runway, at an ad campaign, or heck...anywhere, but people of color are buying more luxury goods than ever. Nielsen just released its consumer report on black Americans, and the market research firm's findings were, to say the very least, quite eye-opening. With black buying power expected to to reach $1.7 trillion by 2017, the report notes how increasingly important it's become for brands to market to black people. Sadly, getting companies to realize this has been a struggle. According to the report, $75 billion dollars was spent last year on television, magazine, internet, and radio advertising, yet only $2.24 billion was spent on media focused on black audiences. A puzzling figure indeed. Read More