Who is Menelik? Menelik I is the first Solomonic Emperor of Ethiopia, is traditionally believed to be the son of King Solomon of ancient Israel and Makeda, ancient Queen of Sheba. He is alleged to have ruled around 950 BC, according to traditional sources. Tradition credits him with bringing the Ark of the Covenant to Ethiopia, following […]
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Brands target nouveau poor
Record high unemployment in the EU has forced some of the larger consumer goods companies to shift marketing strategies. They target poverty-stricken Europeans’ demand for cheaper goods in the midst of an economic crisis –