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ethnicity within the UK Fashion industry

August 14, 2012Written by sola rey

[vimeo http://www.vimeo.com/13122749 w=500&h=281] Four-part documentary about ethnic minorities within the UK Fashion industry. Part one explores ther Asian fashion industry with an interview with the UK’s top Asian female model, Mandi Sidhu. The Asian fashion industry is one of the UK’s most lavish and fervent media-based industries in the UK. Linked by culture, romance and […]

You wouldn’t believe it if you looked on the runway, at an ad campaign, or heck...anywhere, but people of color are buying more luxury goods than ever. Nielsen just released its consumer report on black Americans, and the market research firm's findings were, to say the very least, quite eye-opening. With black buying power expected to to reach $1.7 trillion by 2017, the report notes how increasingly important it's become for brands to market to black people. Sadly, getting companies to realize this has been a struggle. According to the report, $75 billion dollars was spent last year on television, magazine, internet, and radio advertising, yet only $2.24 billion was spent on media focused on black audiences. A puzzling figure indeed. Read More