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Tag: Psychological

This video program, produced by Modesto Junior College video producer Wes Page, documents an experiment by Professor Sam Pierstorff and his English 101 class. Small children are asked questions about Barbie dolls of different ethnicity. Shade This short TV documentary is an introduction to the issue of shadeism, the discrimination that exists between the lighter-skinned […]

You wouldn’t believe it if you looked on the runway, at an ad campaign, or heck...anywhere, but people of color are buying more luxury goods than ever. Nielsen just released its consumer report on black Americans, and the market research firm's findings were, to say the very least, quite eye-opening. With black buying power expected to to reach $1.7 trillion by 2017, the report notes how increasingly important it's become for brands to market to black people. Sadly, getting companies to realize this has been a struggle. According to the report, $75 billion dollars was spent last year on television, magazine, internet, and radio advertising, yet only $2.24 billion was spent on media focused on black audiences. A puzzling figure indeed. Read More