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alek wek

August 18, 2012Written by sola rey

Alek Wek is a Sudanese-British model who first appeared on the catwalks at the age of 18 in 1995, sparking a career lasting to date. She is from the Dinka ethnic group in Southern Sudan, but in 1991 she and some family members fled to Britain to escape the civil war in Sudan. She […]

You wouldn’t believe it if you looked on the runway, at an ad campaign, or heck...anywhere, but people of color are buying more luxury goods than ever. Nielsen just released its consumer report on black Americans, and the market research firm's findings were, to say the very least, quite eye-opening. With black buying power expected to to reach $1.7 trillion by 2017, the report notes how increasingly important it's become for brands to market to black people. Sadly, getting companies to realize this has been a struggle. According to the report, $75 billion dollars was spent last year on television, magazine, internet, and radio advertising, yet only $2.24 billion was spent on media focused on black audiences. A puzzling figure indeed. Read More