Study suggest consumers prefer to see a plus-size women modeling lingerie

Turns out, women are more inclined to buy negligees when brunettes are sporting them. Interestingly, consumers prefer to see a plus-size women modeling lingerie. That actually generates more sales, according to Adore Me. This raw appeal was reinforced by another finding: retouched images don’t translate into more sales. Lingerie startup: Plus-size models generate more sales […]