Mr. Zhang Zhifeng, the brand founder of NE·TIGER, started his venture in 1982. With 32 years of accumulation and development, NE·TIGER has become a top luxury brand in China. As the defender and inheritor of Chinese clothing culture and heritage, the brand is committed to the revival of the Chinese luxury culture and the emergence of Chinese luxury brand by adhering to the design philosophy of “Integrate Antiquity to the Present, Converge Chinese and Western”.
Huaxia Dress, also called Huafu, is China’s national dress that represents the spirit of Chinese people. NE·TIGER’s Huafu design concept has five major features: “courtesy” as the soul, “Jin (traditional royal fabric)” as the material, “embroidery” as the handicraft, “national colors” as the expression, and “Huafu” as the symbol of China. By extracting the essence from China’s several-thousand-year clothing culture, Huafu has created a unique clothing image in contemporary China.
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